Overview

EB Brands, headquartered in Elmsford NY, is a leading designer and marketer of high-margin, high-impulse, niche accessories designed for the fitness, gift, and travel markets. While operating in three market segments, the Company's products feature an important common aspect -- all of the Company's products are "add-on" purchases for consumers who have already demonstrated an interest in the category represented by EB's products. EB's products are highly desirable because they provide depth to the overall product category, rounding out the retailer's product offerings and completing the consumer's purchasing needs.

EB Brands offers an exceptional platform upon which to add a variety of high-impulse accessories in numerous product categories. The Company has become the leader in each niche category as well as the most valuable vendor in each of its niche categories because it provides trusted brand names (via licenses and respected internal brands) at value prices to the consumer, rapid turnaround to market, value-added services, and high retail margins. Accordingly, retail customers, now looking to do business with fewer vendors, turn to EB as one of the top suppliers of fitness products, gift products, and travel accessories. In fact, because of the Company's expertise in planogram design, as well as its ability to offer a full line of products in each of its categories, many retailers defer to EB on key decisions regarding product selection and inventory management.

EB's products are sold to virtually all of the largest and most recognizable retailers in the nation, including Wal-Mart, Kmart, Target, The TJX Companies (T.J. Maxx and Marshalls), Sears, Macy's, Bed Bath and Beyond, Staples and RiteAid, among others.