Press Release:

Sportline Offers Sneak Peek at New Lines of
Men's and Women's "TQR" Analog Heart Rate Watches

Available in Fall 2008, Sportline's New TQR Line Marks First Integration
of Heart-Rate Technology Into Fashionable Analog Sport Watch Market

Yonkers, NY - July 9, 2008 - Sportline, the brand leader in personal fitness monitoring, is offering a sneak peek at the company's latest line of men's and women's heart rate watches known as "TQR" (pronounced tick-er).

Available for purchase in Fall 2008, the TQR series features eight innovative watches for men and women. Each watch showcases a range of stylish analog design that makes the TQR series the most fashionable members of the company's range of fitness watches.

Specific watches in the TQR line include the TQR 710 ($59.99), TQR 725 ($79.99), TQR 750 ($99.99) and the TQR 775 ($159.99).

Understanding that awareness to one's resting heart-rate on a daily basis in an excellent indicator of overall health and fitness, Sportline is introducing the TQR lines as a way to provide wearers with an ability to monitor their heart rate throughout the day or during a workout, but in a way that matches their professional taste and style.

"Heart-rate monitoring has always been thought of as extremely important though typically only during exercise," said Dan Kinsbourne, vice president of marketing for Sportline. "But awareness of one's own fitness level is the key to staying committed to a healthy lifestyle. Know your heart-rate everyday, everywhere is the fundamental message behind the TQR Series and we look forward to introducing the full line of watches that have been engineered to deliver on that goal."

Every watch in the new TQR line features next-generation heart rate technology specifically designed for analog watches. Among other things, this unique technology delivers ECG-accurate heart rate readings in three beats or less and without the use of chest straps or belts.

The result is a variety of stylish and fashionable analog timepieces that incorporate three-hand movement with an ECG Accurate LED Heart Rate read-out. This impressive combination enables wearers to fully integrate heart-rate monitoring into their daily lifestyle with a sport watch that looks as natural at the office as it does at the gym.

Sportline's line of TQR watches will be available for purchase from a variety of sporting goods and specialty retailers throughout the country, as well as at sportline.com.

For more information on Sportline's line of TQR watches, please visit sportline.com.

TQR 775 HEART RATE WATCH PRODUCT SPECIFICATIONS ($159.99):

• Stainless Steel top ring, bezel and case
• Stainless steel rotating bezel (Men's model only)
• Analog time with three hand movement
• ECG Accurate LED heart-rate display
• Quick-touch heart-rate without a chest strap
• Patented 3-Beat Speed Sensor
• Digital LED month, date & day (Men's model only)
• Digital LED time display (Men's model only)
• Digital LED alarm function (Men's model only)
• Illuminated bezel and minute/hour hands
• Mineral glass lens
• Water-resistant to 100 meters

TQR 750 HEART RATE WATCH PRODUCT SPECIFICATIONS ($99.99):

• Stainless Steel case design
• Analog time with three hand movement
• ECG Accurate LED heart-rate display
• Quick-touch heart-rate without a chest strap
• Patented 3-Beat Speed Sensor
• Digital LED month, date & day (Men's model only)
• Digital LED time display (Men's model only)
• Mineral glass lens
• Water-resistant to 30 meters

TQR 725 HEART RATE WATCH PRODUCT SPECIFICATIONS ($79.99):

• Analog time with three hand movement
• ECG Accurate LED heart-rate display
• Quick-touch heart-rate without a chest strap
• Patented 3-Beat Speed Sensor
• Digital LED month, date & day (Men's model only)
• Digital LED time display (Men's model only)
• Anodized Aluminum top ring
• Mineral glass lens
• Water-resistant to 30 meters

TQR 710 HEART RATE WATCH PRODUCT SPECIFICATIONS ($59.99):

• Analog time with three hand movement
• ECG Accurate LED heart-rate display
• Quick-touch heart-rate without a chest strap
• Metallic sprayed ABS case
• Acrylic lens
• Water-resistant to 30 meters

About Sportline, Inc:
Sportline is the performance brand leader in Personal Fitness Monitors (PFMs) and accessories. Sportline products are designed to instill motivation, increase safety and bring greater enjoyment to all levels of fitness enthusiasts. The company offers a comprehensive assortment of multi-functional pedometers, many featuring the patented Advanced Pendulum Design (APD) technology for unmatched accuracy. Sportline is the technology leader in One-Touch Heart Rate Watches and the brand behind the revolutionary 960 Pedometer-Heart Rate Watch and the HydraCoach Intelligent Water Bottle. Sportline also delivers a complete range of fitness walking accessories designed for storage, safety and portable music needs.