Press Release:

EB Brands™ Teams Up with M&M's® Characters in New Licensing Agreement

Yonkers, NY – Spring 2007 - EB Brands™ announces a licensing agreement with Masterfoods USA to produce chamois computer screen cleaners featuring the world-famous M&M'S characters.

The new product--M&M's Chamois Computer Screen Cleaners--teams the planet's #1 selling chocolate brand with one of EB Brands' most successful gift items, expanding global marketing and sales opportunities to hundreds of millions of computer users.

The new palm-sized screen cleaners are embroidered plush interpretations of the ever-popular Red, Yellow, Blue, Green and Crispy M&M'S personalities advertised worldwide. Their backs are constructed with special, ultra-soft chamois panels that gently lift dirt and smudges from computer screens without scratching. The chamois even has a light static pull that attracts dust and other minute particles. Palm-size, easy to maneuver, and usable again and again, just a quick wipe improves the view. Playful and practical, they appeal to all ages, bringing color, warmth and personality to the home and corporate office settings…as well as TLC to one of the most important work tools.

M&M'S Chamois Computer Screen Cleaners are supported by multiple display and packaging options, and will be available through a broad range of retail outlets including specialty stores, mass merchants and department stores.

About EB Brands™
EB Brands™, headquartered in Yonkers, NY, designs, develops and manufactures a broad variety of products for wholesale distribution. Many of the company's most successful lines are based on internationally recognized licensed brands. Sold in over 70 countries, EB Brands™ products include men's and ladies' gifts, travel accessories and handheld exercise equipment.

For more information please contact:
Tracy Bates
T: 914 964 5200
E: tracy.bates@ebgift.com