Press Release:

EB Brands and M&M'S Expand License Agreement To Travel Accessories

Yonkers, NY - May 6, 2009 - EB Brands and Masterfoods USA have expanded their license agreement to include travel accessories based on the universally-loved M&M'S brand.

The new line - including Jumbo Luggage Tags, Luggage Locks and Luggage Straps - combines the unique personality of the planet's top chocolate label with the manufacturing and marketing expertise of EB Brands in the travel accessories category. (The company's best-selling Samsonite collection is sold in more than 70 countries worldwide.) The new collection will increase sales opportunities in the multi-billion dollar North American travel products arena.

These ingenious and practical M&M'S accessories are designed to take on the world in rugged fabrications and super-bright colors that stand out in the crowd-making bags more secure and identification and retrieval easier. They also add an extra element of fun for travelers of all ages and genders.

M&M'S Luggage Locks and Jumbo Luggage Tags feature the widely-advertised M&M'S characters - Red, Yellow, Blue, Green and Orange. The brilliantly-hued padlocks are built with sturdy brass cores and impact-resistant ABS plastic shells. For smooth transit, they also display the Travel Sentry® emblem to alert TSA officials that bags can be opened for inspection without destroying the locks. The eye-popping, super-sized luggage tags are constructed in durable PVC with write-on address panels and secure buckle straps.

M&M'S Luggage Straps are manufactured with attention-getting, color-saturated woven polypropylene belts and equipped with high-durability engineered-plastic buckles featuring the M&M'S brand flag logo.

M&M'S Travel Accessories join the highly successful M&M'S Computer Screen Cleaner line also produced by EB Brands. Both programs are supported by multiple display and packaging options, and are available through a wide range of retail outlets including mass merchants and specialty stores.

About EB Brands
EB Brands, headquartered in Yonkers, NY, designs, develops and manufactures a broad variety of products for wholesale distribution. Many of its most successful lines are based on internationally recognized licensed brands. Sold in over 70 countries, the company's products include men's and ladies' gifts, travel accessories, and fitness products.